“Enhance people’s privacy by providing time The tools they need to succeed online for the future of the open web”. This is how Google explains the birth of the privacy sandbox.
An initiative led by Google Create web standards and allow portals around the world to access user information, but without compromising privacy. Its main purpose is to facilitate online advertising without the use of third-party cookies
“That’s why we launched the Privacy Sandbox initiative“The Mountain View monster can be explained as follows: “To collaborate with the Privacy Sandbox ecosystem to develop privacy protection options for third-party cookies and other types of tracking between sites– Big G reads the blog – Over the past few months, we’ve released trial versions of several new privacy sandbox APIs in Chrome for developers to test.“
We are still far from the final version. situation
Painful note here, those who expected the cookies to disappear in a short time, will still have to wait, as Google Release of the initiative has been postponed to 2024. A slow process is expected, as design proposals are still being refined based on input from developers, publishers, marketers and regulators through the forum. W3C.
To ensure that Google’s response is consistent with the CMA’s commitments Privacy sandbox Provide effective technology to protect privacy and the industry has plenty of time to adopt these new solutions. A deliberate approach to moving away from third-party cookies, rather than relying on covert techniques like cross-site tracking identifiers or fingerprinting, will ensure that the web continues to improve.
In an effort to hurry up the time, Google is extending the testing windows for the API privacy sandbox, before disabling third-party cookies in Chrome. Developers can test these APIs, its tests Privacy sandbox It will expand to millions of users around the world and gradually grow in its trial version for the rest of the year and into 2023. But we are still far from the final version.
This is the point. Slippage is unavoidable to exclude third-party cookies from Chrome. Its launch privacy sandbox, That is, that series of new technologies to replace third-party cookies with more modern solutions, will happen only in the second half of 2024. Please wait.
