Soon there may be a new way to advertise on YouTube with parent company Google Considering the changes in its current process Which may enable third party advertising platforms to offer YouTube placements
As reported by ReutersGoogle An EU antitrust proposal has been proposed to ‘advertise on rival advertising mediators’ YouTube to address part of the investigation and enable litigation to be settled without penalty.
According to Reuters:
“The European Commission last year launched an investigation into whether the search and video providers were giving themselves an unfair advantage in digital advertising by restricting access to user data from the world’s largest provider competitors and advertisers. The EU’s competition watchdog has singled out Google’s requirement that advertisers use its ad manager to display ads on YouTube and competitors use potential restrictions on ad serving on YouTube. “
This, in turn, could provide more flexible advertising options for YouTube campaigns, in more ways that make it easier to manage your YouTube ads from a single dashboard in the stream of your other digital campaigns.
However, it remains to be seen exactly how such a process will work. If Google enables more open access to YouTube ads, it will probably need to change the way ad bidding works, which may make it less favorable to create ads outside of its own app, when it only wants to enable broader access. In Europe, but not in other regions.
Either way, it can open up new opportunities for YouTube advertising and advertising content and create new opportunities for digital marketing managers in a variety of ways.
We will keep you updated on any progress.