In early 2019, Google Shocked by its announcement StadiaA platform for playing video games in the cloud that initially seemed like a revolution in the world of entertainment and threatened to break the traditional paradigm of the electronic entertainment industry.
After just over three years on the market, the web search giant has announced the service’s shutdown, scheduled for later January 18, 2023shows that it did not meet the commercial expectations originally outlined.
Strong technical infrastructure that houses its servers Google Around the planet, it acts as a spearhead to provide a real-time playback experience Minimum delay y Spectacular resultsHowever, stager failure is more related to the planning and implementation of strategies.
They start off on the wrong foot from their introduction, from control Stadia Shown alongside poorly performing products such as consoles Sega Dreamcastperipheral power gloves and title ET The Extra-Terrestrial for Atari. Although the opposite campaign tried to sell an evolution, there was no comparison with the market leaders.
The commercial model caused confusion, as a monthly subscription payment included a limited number of video games and flagship products or AAA These had to be purchased separately, besides the fees needed to be covered periodically to enjoy a resolution 4K y HDR.
The message is that Google The meaning is not clearly understood, since Xbox Game Pass and renewal PlayStation PlusPositioned itself as a service that offers a catalog by subscription and outside of this approach games must be purchased separately, ie the two transactions are not mixed.
Another mistake that must have been identified StadiaIn the first months of life, to use it, it was necessary to do it from Google related products or software eg Chrome, Chromecast and phone Google PixelPrevent a potential market segment from trying it.
As for exclusive productions, Stadia was Gilt, Hello Engineer, Outcaster, Pac-Man: Mega Tunnel Battle y Pixeljunk RaiderBut there was no future project first party Larger in scope, but quite the opposite, the service gradually closed down and only received titles from external developers.
During the transition process until it was closed, Google began refunding its customers, while companies such as bangi, IO is interactive y Ubisoft Announced that they will offer plans to migrate to the desktop version, user progression and purchases.
Without inkwell and a defined course, something remains unknown, such as whether the title Exclusive to Stadia They will die or find refuge in other services; If he knows control Will be unlocked for use via Bluetooth with optional peripherals; Or developers who signed exclusivity agreements will receive any compensation.
Although its decline and death Google Stadia Its history can be considered a failure Gaming Modern, it has also served to demonstrate that gaming in the cloud has an adequate technological infrastructure, including other participants such as Microsoft Xbox Cloud GamingWill continue to invest heavily in being able to deliver entertainment experiences from any device.
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