Advertising plays a major role in the Apple universe to increase corporate profits.
That’s no longer possible for Apple either, with the group showing more and more ads in its App Store on the iPhone. This is an approach that Google used early on and has been repeatedly criticized for. Xiaomi too. There was criticism from Apple, for example, but obviously it wasn’t justified in the end.
While experienced users will certainly be less likely to browse the App Store or Play Store because they have their devices set up for themselves, advertising in the App Stores appears to be a lucrative business. That’s why there are now more ads on the iPhone than ever before, reports About mobiFlip Based on personal experience.
It has long gone beyond suggested apps in search, just as we know it from the Play Store. Apple is also now relying on “native ads” that don’t just appear in search results.
More ads are sure to come
Like our colleagues, we are sure that Apple, Google and Co. Will continue to work hard on how to present our ads on smartphones in other areas, without attracting too much attention. And that’s more or less okay.
Although I’d like to use ads only on slightly older devices to fund long-term support. Then you’ll have a good cause that can be sold to users.
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