Forced to follow in the footsteps of the leader TikTok (whose dominance is still questioned by BeReal), thinking of following the high road to success, Instagram crashed into a wall, contributing to the worst quarter of 2022 meta (second) .
An application for “Instagram, Instagram again“And block from the platform”Try to be like TikTok“Signed by nearly 150,000 users who are tired of experimenting with features inspired by its rivals. Confirmation that the most prominent social strategy meta, This is wrong.
In recent months, Instagram users have complained that they can no longer see their friends’ posts despite being inundated with ads and recommended content. Many are nostalgic for a time when their Insta feeds weren’t taken over
Reels, the app’s TikTok-like short video feature
They want their social network back. And they are clamoring for it. Its median is culpa Mosseri. And the turn of Instagram video Instagram, born in 2010 as a social media platform for sharing hipster-filtered pictures with your friends, is now a very different social than before. facebook-now-meta Mark Zuckerberg achieved this in 2012.
Just a year after the company’s acquisition, the app launched video posts. The beginning of the fall. Yes, because now the platform offers the possibility to share Story, IGTV, Live e reel, But users’ feeds have recently been flooded with reels recommended by profiles they don’t follow, making Instagram look like TikTok.
Many of these video features, introduced to engage Instagram users and attract a new generation approaching the social media landscape, were “copied” from successful features in other existing apps. Even Instagram Stories were directly “inspired” by Snapchat, while Reels were adapted from its videos. Tick tock. The changes have somehow betrayed the main purpose of the app and the preferences of most of the users on the platform. Hence a restless dissatisfaction among users.
“Instagram’s success is largely because it hasn’t really copied how other apps work.” Its bitter search Louise Watson-Dowell, Digital Strategy Director of Definition, one of the UK’s leading B2B PR agencies, in part of an interview with Euronews Next.
“Instagram was a photo-sharing app, which at first focused only on sharing beautiful and inspiring photos. Unlike Facebook, you didn’t need to be friends with people you followed, and the content was more casual than Twitter, less professional than LinkedIn. “.
Fortunately that is Instagram It seems to want to listen to the earnest pleas of its users. The same managing director Mosseri fa mea culpa (“Sometimes it’s okay to make a mistake”), jumps to new horizons. The “new” Instagram will focus on videos.
“We are testing changes to feeds to reflect the importance of videos and messages in the future of the platform We’re taking Instagram to a place where videos are an even more important part of the home experience” advertising words.
