Published by LinkedIn 2022 edition of its State of Sales ReportWhich sees emerging trends between buyers and sellers and how the most successful outreach managers are optimizing their performance.
LinkedIn will publish Eight different regional variations of the report Over the next week, প্রায় includes responses from approximately 15,000 buyers and sellers worldwide
US and UK versions now available (in This link), And in this post we will look at US data and what it says about recent changes.
First, the report shows how sales managers are using technology platforms, such as CRM tools and sales intelligence platforms, to optimize their outreach.
As you can see here, the sales managers who use the technology tools available are driving significantly better results, emphasizing the need to both search and learn the best options for your business.
The data further shows that sales managers who work more closely with their marketing department see improved performance.
The report also looks at remote work trends and how vendors are evolving, with overall responses showing a strong preference for at least part-time office-of-off operations.
Which, of course, made the video an overnight sensation for sales managers. This may still be true, but increasingly, sales managers are finding that they are able to do most of their work remotely, with improved connectivity tools now providing more opportunities to display products and services digitally.
Which points to the next element – how LinkedIn can help:
The results show that LinkedIn plays a key role in maximizing sales opportunities – which, of course, is not unexpected as a LinkedIn report. But even then, a more in-depth analysis of how LinkedIn can help underline the value of the platform as a business connectivity tool, which can help optimize your sales workflow.
There are some interesting notes, and the addition of regional reports can provide invaluable insights for many buyers and sellers around the world.