In a strategic shift that could change the streaming landscape, Netflix It announced a new approach to its content production model: optimizing its profits by reducing costs on each film and expanding its subscriber base. This change responds to the growing economic pressures in the sector and the intense competition that companies face.
its plan Dan Lynn, Formerly Vice President of Production public image, Remember the ability to make better and cheaper films, so that they can recoup more than double the investment in them, something that happens with series. One Piece and Merlina. The company will supposedly have more diverse content, which will make all audiences feel welcome within the platform, thus increasing the number of subscribers.
Of course, it has become clear that large productions are still in the planning stage, since there are films that use famous actors and do not meet the remuneration expectations, so those who participate will be new promising stars who will not earn due money. on their resumes. However, the quality of the films will remain intact so that the interest of the consumers is not lost and so that the films get maximum views on the streaming page.
Netflix It hopes that this strategy will not only improve its profit margins but also attract more customers. By creating more content with the same budget, the platform aims to increase the frequency of releases, thus maintaining the interest and loyalty of its audience. Additionally, by avoiding big spend on blockbusters, the company can experiment more with different genres and formats, potentially capturing a wider audience.
Time will tell new strategies Netflix It is a right move or a wrong move. Meanwhile, all eyes will be on the company’s upcoming releases and how they compare to their more expensive predecessors in terms of critical reception and popularity.
Through: The New York Times
Editor’s note: Netflix has always tried to save more and spend less than, well, every existing company does. Of course, their decisions, such as to stop sharing passwords, are rare.