Now don’t look – well, actually look, or you’ll have trouble reading the rest of this article – but the Nvidia RTX 4080 graphics card has now dropped below its MSRP (recommended price) in the UK, and a case well below that.
It will be at retailer AWD-IT (opens in new tab)as which Videocards (opens in new tab) According to the report, the Palit RTX 4080 GameRock has been slashed to £1,099.99, below the official UK MSRP of £99. As the retailer notes, this is actually a 23% reduction from the previous asking price of £1,429.99, and is apparently a limited-time offer (or ‘crispy deal’ as AWD-IT couches it).
This isn’t the only sign of downward price movement for the RTX 4080 in the UK, as overclockers have slashed its price Palit GameRock (opens in new tab) (the Omniblack model, which is the same as above, but without RGB lighting) from £1,169.99, again below MSRP.
In addition, A eBuyer (opens in new tab) That same graphics card costs £1,179.99, which is still £19 less than the recommended price
Analysis: Is the rumor a positive sign for Nvidia’s price drop?
Is it a temporary thing which is some kind of offering induced by the celebrant? Perhaps, but with a drop of a hundred notes below MSRP, which is more than enough – even if it doesn’t make us want to rush out and buy the RTX 4080 – it could be a hopeful sign that more price cuts are coming (not just in the UK, but elsewhere in the world ).
As you might recall, the rumor mill believes that Nvidia is going to implement a price drop on the RTX 4080 next week, or at least in the near future, and it already makes sense on several levels.
December 13th is when AMD’s next-gen RDNA 3 GPUs hit shelves, so this should help ensure competition in that area and also address the apparent public perception that Nvidia is charging too much for the RTX 4080 (and third-party). Custom models can be especially ridiculous). We’ve also theorized about other reasons for the 4080 price drop that are indirectly related to the RTX 4070 Ti, mainly to help confirm that this GPU’s price drop could be more affordable than the RTX 4080 12GB, which it’s supposedly almost identical to ( (more) on that here).
There are, then, many good reasons to believe that the RTX 4080 can – and should – lower its MSRP. And this price movement in the UK represents a reasonably strong indication that this is what is about to happen.
Given all of this, it’s pretty clear that anyone considering the RTX 4080 should wait a while to see if an official Nvidia price drop comes into effect – and perhaps more discounts from top retailers. If this becomes a wider public perception, of course, it will further reduce RTX 4080 sales and increase the likelihood that Nvidia will take price-cutting action, at least theoretically.
Fingers crossed, and while you wait, you can always entertain yourself by looking at the eBay listings of panicked scalpers trying to sell RTX 4080 graphics cards they bought for inflated prices, who now realize they won’t even be able to break even – Or somewhere close to that, perhaps. Now take out this little violin…