Premium smartphones take the cat to the water.
Global sales of mobile phones continue to show The same market trend that alerts many companies. Users of cheap smartphones continue to reduce their purchases More followers at the top of the range. This is what reflects New Counterpoint ReportWhich accounts for the in-depth analysis of the mobile phone market across the globe.
Mobile sales down 8%
Counterpoint explained on its blog Current trends in the smartphone market, where, in year-on-year figures, Smartphone sales fell 8% in the second quarter of 2023 compared to 2022. And if we talk in quarterly figures, the second quarter of 2023 also saw 5% less mobile sales than 2022. Thus, they already are Sales have fallen for the eighth consecutive quarter.
However, counterpoint information also Reflecting a curious reality: High-end smartphones are growing, unlike other segments, where losses are high. Regarding brands, we can see that Samsung continued its sales trend, and increased its lead over Apple in the previous quarter, They crossed 5% compared to 1% in the previous quarter Thanks, in part, to the pull of the Galaxy S23 family.
People live with their mobiles longer than ever before
One of the best news that users have been able to get in recent years is that smartphones are among the cheapest too Much more than the affordable mobiles of six or seven years ago As far as hardware and software are concerned. That means those users now buy fewer phones and Stay with them longerSomething that benefits them, but in turn, Reduces the company’s revenue.
by Premium Smartphones (mobile phones above $600)While it may seem strange to many that this is the only segment to see sales growth, there is a simple explanation for this. A user who can afford a more expensive mobile also has a better economic status, which allows them Stay on top of the latest models. Similarly, some lower range users have also recently jumped to the premium range Thanks to the improvement in financing options Around the world, as the counterpart points out.
In addition, take into account European regulationsLike returning non-removable batteries as a mandatory standard from 2027, companies will have to Rethink the business model who reigned so long, The market for new terminals is flooded And stop updating it after two years or less, if the mobile we bought didn’t come in the same year.