It no longer works for Sony, and the second US brand is now moving to its home market.
Sony’s Xperia models haven’t made it beyond enthusiast smartphone status in recent years. Now the end is imminent if the sales figures are anything to go by. Sony is slipping further in some markets and is likely to initially cede market share to the Google Pixel.
Sony’s smartphone division is now only “hanging by a thread” in some markets. It has long been surprising that Sony is still in the smartphone business. In the home market of all places, the Xperia series recently lost 40 percent in sales. On the other hand, Google has captured these sales.
Google is now probably number 2 in Japan behind Apple. Interestingly, the Japanese smartphone brands are now overshadowed by the second American manufacturer and Sharp will also have to rank behind Google these days and in the future.
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