Surviving as a brand in today’s hyper-competitive environment is one of the most difficult things in the business world. Not to mention being a recognized name that can span years, decades or even centuries. In the mid-nineties, the world knew one of the most popular and important series in history, which is currently talked about with things like Disney or Nintendo, even surpassing them in many aspects. Despite the above, there are always risks no matter how iconic it is pokemonOne day the market gets tired and we witness its collapse.
Time to celebrate Pokemon World Championship 2023 In Yokohama, Japan, we had a great opportunity to chat face to face Takato UtsunomiyaCOO d The Pokemon Company Which basically became the image of the brand after the legendary Tsunekazu Ishihara stepped out of the spotlight for a while. In the interview, we decided to ask the manager what the next big goal was The company after everything they have achieved past and present.
“When, for example, I have to leave this world, I will choose for you pokemon This brand should be very important and the spotlight should be put on it. Something that transcends a person’s lifetime. Something that goes on for 400 or 500 years, like classical music that has been with us for hundreds of years. I want the brand to exist for a long time. The decisions we make are usually focused on making it happen.”, Utsunomiya says with great certainty.
What our current economic model must accurately demonstrate is the actual performance of its major brands. Of course, today we have examples that exceed 100 years of existence and success, but when one goes too far in time, things start to get worse. Of course, at this rate, pikachu Celebrating five centuries of existence in one day shouldn’t be a problem, but that’s a huge amount of time in which a lot can happen.
Source: Atomics
