The Federal Consumer Attorney (Prophecy) introduced a from Mexico”Guide for influencers“, with the aim of clarifying the rules and regulations regarding advertising made by influential people in social networks. The initiative has raised questions about who is considered an influencer and how their advertising content will be regulated.
In response to these questions, Prophecy pointed out that the Guide does not provide a clear definition of the term “”.dominant“As it is not present Royal Academy of the Spanish Language Not in the current regulations of the country. However, he refers to them as people who have the ability to influence others mainly through social networks.
The guideline was conceived as a reference point for those people who create content on digital platforms or social networks and who provide information or recommendations about products, products or services. Although they are known as colloquial “dominant“, The Prophecy Emphasizes that influence does not necessarily depend on the number of followers, but on their ability to influence the consumption decisions of the community.
The Prophecy According to that established Federal laws for consumer protection, all information or advertising relating to products, goods or services must be true, verifiable, clear and free of material that may cause error or confusion. Therefore, influencers and content creators need to be transparent about the nature of their advertising, whether paid or not.
One of its attractions Guide for influencers Using the like hashtag is recommended #PaidAdvertising, #Advertising o # Hosted by Paid post. While the guide does not resolve all the uncertainties surrounding the regulation of influencer advertising, it represents a step in the right direction toward greater clarity and accountability in this area.
The Prophecy recognizes the importance of confirming that information and recommendations from dominant Transparent and not misleading to consumers. This guideline seeks to protect consumer rights and promote ethical advertising practices in the age of social media.
Through: xataka
