A move that marks a milestone in online advertising regulation, Federal Consumer Attorney (Prophecy) presented an innovative guideline in Mexico that addresses transparency in influencer posts. The measure is intended to provide consumers with greater clarity about posts that include paid advertising content while setting standards for digital content creators.
The Advertising Guidelines for Influencers, available online to view, marks an important step in ensuring influencer posts don’t disguise paid ads within their regular content. In the directive, advertising is defined as “all information about products, goods or services promoted by any means, including digital platforms and social networks”.
While the guide doesn’t go into specific details about who qualifies as an influencer, it sets clear guidelines for how paid advertising should be presented on social media and digital platforms. To achieve the desired transparency, the guide requires ad posts to include hashtags #PaidAdvertising, #Advertising o # Hosted by. These markers will help consumers clearly distinguish when a post is part of an advertising campaign.
It is clear that the guidance still has some details to polish and refine, but its introduction marks significant progress towards regulation and transparency in online advertising. The influencer industry has grown exponentially in recent years, and this guide seeks to address the challenges that arise as the line between authentic content and paid advertising becomes blurred.
This step forward Prophecy Demonstrates commitment to protecting consumer rights and promoting ethical advertising practices. As the digital world continues to evolve, it is imperative that regulations adapt to ensure a transparent and honest experience for consumers online.
Although regulations and enforcement still have a way to go, Advertising Guidelines for Influencers Forms the basis for a broader and much-needed dialogue about the relationship between influencer and online advertising. Undoubtedly, this is the beginning of a process that could have a lasting impact on the way digital content creators interact with their followers and the advertising industry as a whole.
Through: xataka
Editor’s note: It’s going to be rough when it comes to determining who is an influencer and who isn’t, but it’s also certain that those who earn the most are going to look for small flaws and inconsistencies to get away with it.
