If you don’t know, Instagram really wants people to give Reel a chance, as part of a larger effort to stop users from switching to TikTok instead.
The latest example of this is a new process that enables you Easily convert an Instagram story highlight into a reel clip.
As you can see in this example, posted by App Researcher ভাই WF brotherSome users are now seeing an option in their Instagram highlights when enabling tapping on a reel icon to convert their highlights into a short reel clip.
The process then enables you to sync highlights with music, providing a whole new way of creating reel content.
If, of course, you want. It will have some value as another way to reuse your best posts and increase your overall Instagram engagement. But the real inspiration is to get more people to post more reels, which will later give Instagram more clips for the reel pipeline, helping to increase user engagement, as well as bring in more reel makers. And if you create a lot of engagement, you’ll definitely post more reels, and see more engagements – until the concept of TikTok becomes a distant, vague memory until the end.
That seems to be the hope. Adam Mosseri, head of Instagram, has repeatedly said that the video content will be the main focus of moving forward with IG, especially the reels are central elements.
Back in December, according to Mosseri:
“We’re going to double our focus on video and integrate all our video formats around the reels. “
Which makes sense, with The reel is already becoming The biggest contributor to increasing app engagement. But is it enough to keep users away from TikTok? Is it as good as TikTok that it does? What should it be?
I guess, for the most part, Instagram reels or YouTube shorts (or Snapchat Spotlight clips on that subject) don’t have to be as good as Tick, because they just have to block the flow of users from their respective apps. While each platform can offer a closer look at the main functionality of TickTock, it will probably keep a good portion of their users at home, while for developers, it provides a complementary connectivity option in each app that they can use to extend them. Overall presence.
And if these apps offer more ways to monetize than TickTock, which YouTube and Instagram must do, they may have what they need – so in that sense, it’s less likely to kill TickTock in its own game than to cancel it with a copy.
And seeing the strong take-up of both TikTok options in India, the world’s second largest user market, there is a clear price.
At any event, Instagram really wants you to try the reels, and for marketers, this could be another way to get more value from your content efforts.
Other Reels News, Instagram also apparently Experiment with long reels clips.
This can further expand your reel options, as well as contribute to the ongoing integration of the app’s various video options.
