During the week of foldable Android smartphones, Counterpoint Research analysts wanted to anticipate very good prospects for this segment of the mobile market.
It seems that Samsung lit the fire and everyone wanted to add fuelAnd it’s that what seemed like a quiet week in August isn’t just the framework for an unpacked 2022 presentation. Galaxy Z is the fourth generation As the hero, but ultimately on the perfect exit ramp The most expected folds are the other two Best of the year: Motorola RAZR 2022 and Xiaomi MIX Fold 2.
In any case, it will be the Galaxy Z Fold4, and above all, the Galaxy Z Flip4, that will set the tone for the market, so with all the fish sold, here’s our friends. Counterpoint Research they wanted Offer us their expert vision and perspective for a market segment that points to growth And some very positive numbers for the coming quarter.
Actually, it is that Improvements are evident in both hardware and design and durabilityAnd obviously towards a clear tendency Cost and final price controlsSince Samsung has been able to keep them in a situation of massive inflation and Both Motorola and Xiaomi have dropped them Compared to its previous iterations.
No one doubts that we will definitely end up seeing that soon, as the market matures Some mid-cut folds and affordable prices -We ourselves speculated about this possibility yesterday with the Galaxy A family as the recipient- and Counterpoint analysts agree that Foldables are the fastest growing smartphone category in terms of sales In recent years, it wouldn’t be crazy to expect greater democratization as early as 2023.
The prospect could not be more promising, because if In 2021, 9 million folding mobile units were soldIn 2022 this amount is predicted to double until it is exceeded 16 million units distributed, reached up to 26 million Number of folding phones sold by the end of 2023.
Real growth, then, would be 73% between 2021 and 2022con Another 62.5% are positive if we look ahead to 2023… Numbers don’t lie, and the future is foldable!
They say from Counterpoint Research The biggest beneficiary is Samsungwhich finally The manufacturer bets most on that fold Since the division’s birth, and it has vowed to redouble its efforts to differentiate itself from an Apple that didn’t enter the fray.
not in vain The South Korean giant monopolizes 62% of the folding market In June 2022, Huawei and OPPO ranked 2 and 3, far from Samsung’s share.
Analysts say that with the Galaxy Z Flip 4 and Galaxy Z Fold 4 in store That’s it share Samsung will continue to grow until it approaches 80% shareAnd the options from Xiaomi and Motorola look very competitive:
Samsung has led the market since the beginning and we believe its dominance will continue for some time. Huawei, Oppo, Xiaomi, and vivo are all introducing new foldable devices, but they are mostly limited to the Chinese market. For now Motorola will be the only real competitor in markets like the US. We expect the new Galaxy Z Fold4 and Z Flip4 combo to continue Samsung’s momentum in the industry with around 9 million unit shipments this year, helping the company’s H2 2022 share growth in foldables. Up to 80% Jane Park, Senior Analyst at Counterpoint Research.
Analyst Jane Park points out the bigger problem, and that is Most of Samsung’s competitors in the foldable market are limited to the Chinese marketThe OPPO Find N is undoubtedly a great incentive due to its superior construction that limits the folding of the flexible panel, but Without it or the possibility of us accessing the market No large production runs.
What seems to confirm that folding mobile does not stop growing, and becoming more interesting Both for the price and the durability of its components, so I have no doubts Their market share will continue to grow To keep trusting more users every time.
The trend is that the winning format is type mobile clamshellProbably because of their price or also the reason They offer us the experience we already know about a current high-end but with the potential to fold it into its case And carry it more comfortably.
And you, have you tried any folding? Are you waiting for them or you still do not believe?