According to data reported by Counterpoint Research, the smartphone market has experienced a severe downturn due to three different factors. In the face of a general recession, however, there is one brand that continues to crush record numbers
Despite moving forward New smartphone And with continuous releases almost monthly or even weekly paused, the mobile continent of the old continent is experiencing a momentary stagnation and absolute collapse. Number registered by Counterpoint research And related to The first quarter of 2022 They are actually negative, especially when compared to last year’s results.
According to research, the number of units sent to Europe has dropped significantly Twelve percentage points. Symbols of the sector’s disadvantages are some companies that continue to grind positive numbers until last year, and in this sense the study clearly mentions ShaomiWhich closed the first quarter of 2022 with -36% in shipments compared to the same period last year.
However, the crisis has affected most of the players – not just in the case of Android – from the most prominent and well-known brands, which have so far been praised for their quality-value ratio. Also Apples The first quarter of 2022 ended with a 6% drop in smartphone shipments, while rivals Samsung It closed with a -16%.
The suddenness of the factors that have exacerbated the phenomenon has rigorously tested the strategies of the brands. First, no one can fail to mention Semiconductor crisis Which has been going on for some time, over time Lockdown registered in China for Covid-19Which forces production to stop, and obviously War in UkraineWhich affects the mobile market itself.
Smartphone market: Realme’s rapid growth
If we talk about negative numbers so far, in reality there is no shortage of exceptions. The number of counterpoint research actually highlights its rapid growth The real meOppo is a sub-brand of Galaxy that recorded a remarkable first quarter of 2022 + 67% The number of units sent compared to last year’s data.
This increase confirms the excellent state of health of the company, which has brought to the market this year after making a fortune in cheap smartphones. Gamma’s top Android smartphone With the Snapdragon 8 Gen 1 processor, the brand’s desire to grow and compete in a more competitive and ambitious market segment is confirmed.