Snapchat adds ‘shared stories’ to fuel collaborative content



Snapchat wants to lean towards the growing trend of collaborative content, with the launch of a new ‘Shared Stories’ optionWhich enables users to invite other Snapchatters to contribute to their stories with their own acceptance and insight.

As you can see in these examples, when you create a shared story, you can choose people who will be able to contribute to their own Snap additions. The story will then be connected to you and viewed by them, providing increased exposure possibilities, as well as enabling a new kind of collaboration between your Snap content.

Explained by Snap:

“Shared Stories is a new iteration of Custom Stories, a product that previously allowed Snapchatters to create a story and see and contribute to friends. Now, with our new and improved shared stories, all Snapchatters added to the group can add their friends, making it easy for the whole soccer team, camp squad, or group of new colleagues to have fun. “

With that increased potential, more Snap Stories can become more attractive, encouraging more creativity and engagement in the app.

This is a key trend in TikTok, where users are invited not only to eat the latest memes and trends, but also to contribute to their own adoption. That sharing is a key element of Dynamic TickTock’s success, which is why Snap, Instagram, Pinterest and others are now looking for more ways to invite collaboration and contributions to similar products.

Although as a snap note, it is not entirely new. Custom story Similar enabled, although custom stories were more limited by location, where shared stories would enable anyone to contribute, unless they were invited to the group.

Like regular Snap content, Snaps deletes a shared story 24 hours later. On the security front, Snap users will be notified if they join a shared story with someone who has been blocked.

“This gives Snapchatters the opportunity to leave shared stories and ensure that Snapchatters always have complete control over who shares content with our platform.”

It’s a smart addition to Snap, which can lead to all new sharing behaviors, adding people who add more people, leading to longer streaks of story contributions.

And for brands, it can also help facilitate better community engagement by inviting effective collaboration, or UGC. There are many potential uses and opportunities here and this could be another way to help increase your engagement with Snap content.


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