Snapchat has released a New report The increasing value of AR as a complement to the online purchasing process and how modern shoppers are using AR tools – such as Tri-Virtual On and other visualization elements – to choose more conscious products.
Such as Snap:
“With an estimated value of $ 1.2 trillion by 2030, AR is fast becoming a necessity in each brand’s omni-channel roadmap.“
I mean, that’s probably an extension, though Various reports Highlights the value of the AR tool in this regard and with it When shopping for Snapchat the second largest source of AR discovery (after store websites), it is worth considering the potential of its tools for your promotional efforts.
To learn more about the role AR now plays in the modern shopping journey, Snap and Public Media Commission Agent change To conduct a survey of more than 4,000 buyers who used AR in their purchasing process
The results show that AR can offer great benefits – for example, on average more than two-thirds of AR buyers indicate that their purchasing power has increased significantly after using AR components.
“For shoppers, AR Experience offers a hassle-free shopping ride that is still entertaining and easy to use. This is probably why a quarter of buyers say they will use AR as an alternative to personal experience in segments including CPG, clothing, retail and travel. Brands work to fine-tune their omni-channel strategy, which has a big impact when planning their brick-and-mortar presence. “
The AR experience also gives buyers more confidence in their purchases, When using AR, 66% of buyers are less likely to return products after this fact – which Snap says could be a ‘game changer for the industry currently jumping on the bandwagon’.
The final component of the study looks at the potential of AR features for post-purchase engagement, with data showing that 96% of respondents are also interested in engaging with additional AR components – such as the latest purchase with friends to display, review, suggest pairs and share them.
There are many ways AR elements can be used in your promotional and brand-building flow, and if you need additional development capabilities to create effective AR integration, Snap is also working. Provide more ways to work with AR creatorsWhich will make it a more accessible opportunity for more brands
Especially with the pending development of AR glasses and other features to consider, which could make it a much more important part of the puzzle.
This is not yet a requirement for all brands, as Snap suggests, but the opportunities are growing, which is worth factoring in your plans.
You can view Snap’s full AR Commerce report Here.