Snapchat has launched a preliminary test Answers to spotlight clipsIts short-form, like TikTok, provides another way to integrate with video feeds.
As you can see This exampleSome users are now able to reply directly to a spotlight video, with text comments then appearing in the clip (if approved by the manufacturer).
One significant change for Snapchat is that it focuses on more personal, intimate connections – whether or not users have complete control over the display of comments.
As reported by Axios:
“Its storage is similar to the answer feature of the product, [Spotlight] Replies will only be published if the Creator wants them to be The maker will have the power to decide which answers are public and will be able to reject or accept comments in batches to make them public. “
According to Axios, the comment One of the most requested updates for Spotlight, which, like all short-form video options, has seen a huge increase in user interest in recent months.
Such as Snap’s Q1 22 performance updateThe total user time spent on the spotlight increased by 230% per year, while this was also observed 3.5x increase in the number of spotlight submissions using AR lenses or creative tools.
Which, of course, made the video an overnight sensation. Of course, Spotlight is a direct copy of TikTok, but Snap’s AR tools generate regular viral traction, and the app is still far ahead of other apps in terms of next-level features.
If this results in more users in Snap, this would be a big win, and adding more engagement features like comments could be another key step in developing the feature.
But it will be fairly limited to get started. Snapchat will begin testing Spotlight Answers with New Zealand users from this week, before scheduling any future expansion. We will keep you updated on any progress
