It’s no secret that Star Wars: Aliens This is one of the most important games for the second half of 2024. Ubisoft’s massive work is a strong asset for the French company, which is why they didn’t spare a single dollar in advertising this installment. Something that makes this project the most expensive in Ubisoft’s history.
Through a recent shareholders meeting, Ubisoft CEO Yves Guillemot confirmed that Star Wars: Aliens It is the game that has invested the most money in advertising in the history of the French company. Thus, this title is expected to have a fairly strong launch. Guillemot commented on this:
“What we’re seeing is a strong launch for Star Wars Outlaws. “This is one of the most anticipated games in the industry this year and reflects a very strong positive sentiment from the community, and also that we are bringing the biggest marketing campaign yet for a Ubisoft game.”
Ubisoft’s advertising campaigns have always given a lot to talk about. There are series like Watch Dogs and Assassin’s Creed Multiple trailers, both CGI and live action, as well as television and film commercials, and all kinds of spectacle Focused on promoting their products. However, many have mentioned this Star Wars: Aliens The same treatment was not.
Although the details are not certain, it is very likely that the use of licenses is one of the reasons that Ubisoft is investing extra money in this department. We remind you that Star Wars: Aliens It will be available on August 30, 2024 on PlayStation 5, Xbox Series X|S and PC. On a related note, the game has reached an important stage in its development. Similarly, they reveal the size of the map in this title.
Author’s Note:
Unlike other titles, Star Wars: Aliens It wasn’t that much exposure. The trailers we’ve seen are good, but there aren’t that many of them and the ads aren’t as prominent as they were with the title. Assassin’s Creed: UnityFor example.
Through: Insider-Gaming
