Two eye-catching new watches celebrate personal growth
Following Swatch tradition, we present two special watches to mark the Year of the Snake, specifically, the Wood Snake, which is celebrated this year.
Inspired by the strong aspects associated with the Year of the Snake, such as growth, flexibility and adaptability, the new watches represent the power of transformation in their intense colors and the unique details of their two ambiguous designs.
Blue and gold lamp dancers
This exclusive Big Bold Biosourced watch features a slender snake on a dark blue background that moves like the precise brush strokes of a calligraphy master. This large clock represents the beauty and power of transformation, challenging us to focus on this phase of our lives and move with fluidity, precision and above all, confidence. At the end of the day, BIG BOLD watches are for people who embrace difference and choose to live an unpredictable, safe and completely unpredictable lifestyle.
Golden red bamboo
This slim, gold-tone skin ironi is the perfect watch for an elegant or casual look, and thanks to its ultra-thin case it fits well with any style. Its soft textile straps, with bamboo and a snake detail design, channel the essence of growth and adaptability. Just as a bamboo bends without breaking and a snake glides gracefully over any terrain, this brilliant watch reminds us that growth comes from flexibility and the ability to adapt to any situation. The freedom that comes with wearing an ultra-thin watch will let your personality shine through, allowing you to grow your wings.
Whether you’re looking for a fresh start or simply mark the Year of the Snake with a strong style statement, these two watches will inspire you to make the most of every moment, and as always, they’re Swiss-made and weather-resistant.
The blue and gold lithe dancer and golden red bamboo are sold in a special box in the same color and design as the watch, making a perfect gift as well as an elegant accessory. Available at Swatch stores and swatch.com worldwide from December 5, 2024.
About the swatch
Positive inspiration and typically Swiss joie de vivre: Since its founding in 1983, Swatch has revolutionized the watch industry. Thanks to its attractive designs that always reflect the spirit of its time, Swatch is one of the leading watchmakers and one of the world’s most popular brands that has always remained true to itself. The manufacturer continues to surprise with its watches, whether presented regularly or with special collections. Its revolutionary way of thinking and acting is evident: Swatch was one of the first brands to support action sports such as BMX, skateboarding or surfing. Finally, the Swatch Art Peace Hotel, Swatch’s artist residency in Shanghai that brings together artists from around the world, serves as a testament to the brand’s unparalleled love for art.
