The Nintendo Switch was first introduced on October 20, 2016 in a three-minute trailer on YouTube. Seven years later, Nintendo privately released the video, igniting fans’ excitement for the long-awaited announcement of the Nintendo Switch. Switch 2And spoils an important part of the story in the process.
and disappeared The first resets were spotted on gaming forums, users joked about what this could mean, including whether a Switch 2 release could be imminent. Unfortunately, given Nintendo, that seems highly unlikely Repeated insistence There will be no new hardware to discuss until the start of the next fiscal year in April 2024. The company has two big games to sell this year: Super Mario Bros. Wonder And Super Mario RPG-Remake. Nintendo usually doesn’t like to steal attention by suddenly announcing another product.
The original Switch launched in 2016 It was notable for several reasons. Unlike the Wii U, which had a full red carpet launch at E3 2011, Nintendo relied on a single YouTube trailer to get everyone excited about the successor. Instead of detailing all the features of the new handheld hybrid console, fans were able to watch a video of the device, where both characters play alone in their living room and sit at a picnic table next to a basketball court at night.
The video highlights the Switch as a machine for mobility and sociability, illustrated by the now infamous scene of hipsters sporting… Super Mario Odyssey At a rooftop party in the city. It eventually got 50 million views. And here it is Upload again pretend Gamespot:
Why did Nintendo suddenly remove it? Is the company trying to get rid of old marketing so it doesn’t have to compete with the algorithmic SEO pits of the modern Internet with the eponymous Switch 2? Or did they refuse to renew the license? White denim song Used in trailers? This is why video game marketing materials are usually removed from YouTube, although it’s not entirely clear why Nintendo would abandon the most popular commercial for a console that still sells millions of units each year, especially with the 2023 holiday season around the corner.
Nintendo did not immediately respond to a request for comment.
The Switch was an unexpected boon for Nintendo, knocking them out of the game Talk about a desperate merger with other tech companies After the failure of the Wii U, it is once again fighting to become the leading console manufacturer in terms of first-party exclusives, convenience, affordability and simple fun. For many, the release of the Switch is not just a flashy announcement, but an important part of the company’s history and gaming history in general.
“Nintendo must take the necessary steps to ensure that video released by the Switch remains on its channels forever.” chirping Former head of social content at Nintendo of America, Keith Ellis. “You may disagree, but this is an important part of video game history. It’s time to change the attitude towards such things now that their official museum is on the way.”
Regardless of what that means with the upcoming announcement of the Switch 2, or whatever Nintendo chooses to call the next console, it seems somehow clear that the company is finally gearing up for its next release. Several reports The Switch 2 developer panel at Gamescom proved that Nintendo’s next hardware has already been showcased behind closed doors to development partners. Even if an official announcement is still months away, more leaks seem inevitable at this point. Hopefully, whatever the Switch 2 can do, whether it’s 4K resolution or backwards compatibility, we can celebrate it on the surface.
Correction 10/18/2023 at 11:12 am ET: The song used in the original Switch reveal trailer was not produced by Imagine Dragons.