Sports fans understood this from the beginning with the legendary magazine SuperTifo born in the mid-80s and exploded to become a kind of bible for all supporters: the British always had an extra gear (if not two, up to ten) in the field of sports merchandising. .
Confirmation, if necessary, comes from Manchester, the root the city English champions are creating a new generation of scarves that are smart or, as it is now fashionable to say, smart.
The Attached scarf Citizens are equipped with a sensor Emotibit which is mainly located at the neck of the fan. According to Manchester City’s product site, it includes a PPG sensor, accelerometer, temperature sensor and electrodermal activity (EDA) sensor.
Connected Scarf is a limited pilot program
These are all common sensors that you can find in a fitness tracker, and the EDA sensor was one of its key additions Fitbit Sense. It works by measuring tiny changes in your skin’s perspiration to determine your stress levels, which can help track your mood. So, in short, Manchester City are hoping to get measured data about their supporters’ movement, heart rate and emotional response to a match.
The question arises: do football fans really need it? wearable Tell the fans how you feel? Sports teams love quantifiable data. The scarf can be both ridiculous and a bit ridiculous, but it is certainly natural given the latest trends in sports technology.
Citizen’s official line, just to stay on topic, says it aims to “shape more accurate and personalized experiences in the future” and “serve as a study in shared passion”.
At this time, Attached scarf It is part of a limited pilot program, where select fans have been chosen to wear it.
According to the author Reuters, However, the scarf will also be tested with distribution to some fans of New York City FC, Manchester City’s sister team. The citizens, However, they believe in their product, so they assure their fans that the connected scarf will be available to all citizens (but also to many of the world) from next season. Yes, English clubs are always one step ahead in football merchandising.
