After streaming services enjoyed significant growth in subscribers and revenue during the pandemic, these companies began to suffer declines throughout the year. Thus, companies like Netflix have chosen to offer a cheaper subscription option, but with ads. It became known today the amazon has joined the trend, but in a way that has angered its users.
Through their official account, it has been revealed that the ads will be implemented on Amazon Prime Video. However, this will not be through a new subscription. Instead, Advertisements will be part of the normal subscription, which costs $9.99 per month. If you want to avoid constant interruptions, you have to pay $2.99. What this company commented on:
“Today we’re writing to you about upcoming changes to your Prime Video experience. Starting January 29, Prime Video movies and series will include limited ads. This will allow us to continue investing in engaging content and grow that investment over the long term. “Our goal is to have significantly fewer ads than cable TV and other streaming TV providers.”
Amazon Prime Video will include limited ads starting January 29th A new ad-free option is available for an additional $2.99 ​​per month pic.twitter.com/kgaiudYe8l
— Wario64 (@Wario64) December 26, 2023
for now, Advertisements will be part of the Service in the United States only, although it is very likely that it will reach more regions over time. Those who don’t have a problem with ads don’t have to do anything about it, starting January 29th they will start appearing in the series and movies they watch on Amazon Prime Video. However, those willing to pay extra to avoid seeing ads will need to manually increase the subscription level.
It’s important to note that Amazon Prime Video already has ads, just not the way you’re used to. At the beginning of every series or movie, a small advertisement that we can skip immediately appears on the screen. Now, this will be available at all times. Unlike companies like Netflix and HBO Max, which posted losses earlier in the year, Amazon Prime Video hasn’t had a strong enough decline to justify this price increase. We can only wait and see how users react to this change.
remember, The ads, as well as a $2.99 ​​increase for those who don’t want to see ads, will go into effect on December 29, 2023, but only in the US.. On a related note, Amazon Chat presents direct competition to GPT. Likewise, suing Amazon for the series The Lord of the Rings: The Rings of Power.
Editor’s note:
It’s ridiculous that one of the largest companies in the world, Amazon, has to include ads and ask for more money to not see them. In any case, they followed the model of other platforms, and offered less subscription, but with ads. They approach it the other way around.
Through: the amazon
