Tokina movies Vista has announced a new customized color option for its prime lens. It is referred to as Vista Custom, a highly durable ceramic custom color treatment for any Vista Prime lens, whether new or previously purchased.
Vista Custom lets owners choose from more than 50 colors with hundreds of possible combinations. If you are someone who likes customization, you can create your own unique lens that reflects your personality.
The service is available for any one of the 12 Vista Prime focal lengths The color treatment can be applied to the entire lens body or individual parts if one wants a two-tone look. The color of the engraving can also be changed to suit the chosen color. Vista custom service is offered by Tokina Cinema USA and is not a factory change.
According to Tokina Cinema, the benefits of Vista custom treatment are not just aesthetic. Metalwork experts say ceramic coating improves lens performance in demanding environments. It is abrasion-resistant so it will not scratch or wear in the same way as traditional anodizing. There are even 6 different shades of black / gray available if a user wants to increase the abrasion resistance without further modification of the look of the lens. The cover is also colorful for advanced UV resistant technology.
How much does it cost?
Customization doesn’t come cheap. Vista Custom Treatment costs $ 1980 USD per lens. Depending on the complexity, the cover of individual lens parts starts from $ 250- $ 900 USD. 10% discount for 6 or more complete lenses.