Twitter has now added a new way to create more engagement in the community, including the ability for community administrators Pin tweets at the top of a community tab.
As you can see in this example, Twitter Community Mode will now have a new ‘Pin to Community Timeline’ option for any community tweet, which will place that tweet at the top of the community feed, essentially serving as a conversation prompt or notification. .
Explained by Twitter:
“S.ome Tweets deserves the spotlight, which is why modes and administrators can now pin their community tweets on the web. This feature is highly requested and we look forward to seeing how you use it Coming soon – mode on iOS and Android and the ability for admins to pin their community tweets!“
The option could help you focus more on your Twitter community – although the question of whether Twitter’s more connected community option actually matches the service is another.
So far, communities don’t seem to be starting the journey, most communities are seeing limited engagement Probably a factor as to why they’re doing so poorly – Twitter has always been about ‘public squares’, enabling everyone to express their views on the latest topics and tweets. Communities go the other way, limiting the discussion we’ve seen on Facebook, which may have some benefits. But does it work on Twitter, where most users are looking to share their thoughts with all their followers?
Frankly, there’s definitely room for something that some users already create alternative Twitter handles for different topics – so if you’re at UFC and you work in digital marketing, you might have a separate feed and audience for you. Each has your own topical tweets, so you don’t spam each community with things they don’t care about.
Communities provide a way to deal with this – although Twitter has other, more practical solutions that seem to align better with the ultimate use of Twitter as opposed to changing user behavior and limiting the reach of their conversations.
This option, called ‘Facets’, which Twitter shared a preview of last July, will allow users to tweet about various topics from a profile, their followers will then be able to choose which content and tweets they will like or not. .
The added complication here is that you have to categorize each post as you post it and there may be additional friction in the process as to why Twitter has not yet chosen to move forward with this project. The idea, however, seems to be more aligned with the actual use of Twitter than with the community, which separates parts of the tweet discussion from a general perspective.
Do Twitter users really want to limit the reach of their tweets for more intimate discussions, especially when they’ve already created a follow-up in most cases based on their main subject areas?
Only Twitter itself knows for sure – and what’s worth it, the Twitter community team told me they’re happy with the progress they’ve made with the option. However, it has not yet shared any official usage statistics or community membership and engagement numbers.
As such, at the moment, it comes down to your perspective and the value you run from your Twitter communities. Pinned tweets can help create a little more interaction on the subject and can be a valuable addition for those who enjoy the option – while for the branded community, it can be another way to raise awareness about new products and initiatives. This is a more exclusive chat.
We’ll have to wait and see if communities survive Elon Musk’s transformation and whether it remains a valuable element of the larger tweet experience.
