Last June we already talked about the global situation of the smartphone market, where Samsung and Apple are moving ahead with their sales risks. It is true Both manufacturers have increased Last quarter time, and here’s our data.
Today we meet one Research conducted by Canalys Where there is no longer so much talk of market share, rather a Smartphone sales decline for third consecutive quarter. Additionally, it was the market’s worst quarter since 2014.
World conditions, the main culprit
iPhone 14 Pro and Samsung Galaxy S22 Ultra
From research it is indicated that Uncertain global economic situation The war in Ukraine has led users to delay purchases of electronic equipment and prioritize much-needed spending. This trend is likely to impact the smartphone market for at least another six to nine months.
All this in panorama Only one manufacturer has been able to grow significantly: Apple, which has reached 18% market share thanks to consistent demand for the iPhone. Last year the quota was 15%.
The smartphone market is still in free fall
otherwise, Samsung experiences slight growth and reached a 22% market share thanks to a campaign to reduce stock in its warehouses. Xiaomi retained 14% over the third quarter of 2021, while OPPO and Vivo fell from 11% to 10% and 9% respectively.
According to Canalys experts, users who are waiting to buy a smartphone They will wait for the selling season. As they approach, there will be discounts and promotions that will significantly ease the financial burden of buying a high-end smartphone. Regardless, it’s expected to be there since the signing Discreet but steady sales In the last quarter of 2022.
Be that as it may, from Canales they point out The crisis is not over yet. Manufacturers are going to work with very conservative production margins for a little longer.
