Xiaomi has a problem because the manufacturer still relies on advertising with expensive Android models.
Xiaomi was one of the first Android manufacturers to rely on advertising for its smartphones globally. The extent and intensity of this varies depending on the market, but Xiaomi has basically done it globally. But in the meantime, Xiaomi needs to urgently rethink its strategy as it sells more premium smartphones these days.
Xiaomi has recently repeatedly emphasized how well the new premium strategy is working and has brought new momentum to the company. Meanwhile, there are still reports from users who are quite angry and surprised that advertising is still integrated even in the manufacturer’s most expensive models. This includes the Xiaomi 13 Ultra.
Xiaomi is still advertising in the system app
We’ve repeatedly emphasized here in recent years that Xiaomi urgently needs to rethink its software strategy for the Western market. Especially now, this is absolutely necessary in my opinion if you want to be successful with premium models. Something with the update guarantee is happening slowly, and it may continue in other areas.
In any case, I don’t see a good idea to sell a premium smartphone for more than 1,000 euros with advertising. Xiaomi should focus more on monetizing cloud services and other features
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