Marques Brownlee generates millions of views with almost every one of her videos and can rate the market and interest in smartphones quite well. A few days ago he published a very interesting number about Sony. There is no other smartphone maker on his channel that receives the highest number of clicks on average. Interestingly, Sony’s smartphone sales are extremely low.
Basically, Xperia smartphones no longer play a clear role. They may be good, but overall they no longer reflect the consciousness of time. And obviously expensive compared to other manufacturers’ devices, without making a really strong or unique argument for it. As a result, sales figures have declined sharply in recent years.
Sony Xperia: Interest Selling Exceeded
This was somewhat calculated by Sony. You don’t want to sell a lot of premium smartphones, but profitably. And although the massive market is completely surpassing Sony, the public is still interested in their new smartphones. It’s a little unusual.
It’s not always easy to clearly identify Sony’s target audience
In the upstream segment, Sony targets professionals who are in high demand. A 4K display is definitely important to you and if you are interested in a very comprehensive and professionally operable camera, then you can use expensive Sony smartphones. However, the necessary changes must also be made available.
In my opinion, Sony still delivers very little in the mid-price range and sets the price a little higher. Features like an extended display are probably not a positive argument for many smartphone users.
What has been bad in recent years is the large time gap between the presentation and the start of sales.
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