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17/01/2025 4:54 pm
The world of entertainment is always constantly expanding, the toy brand knows that philosophy very well. MattelThis is why they usually have deals to transfer their franchises to other products such as video games and movies, in fact, Barbie and Hot Wheels They have been adapted for television. And specifically, it is noted that both will be jumping into another medium that they have never explored in all these years.
Mattel and Tokyopop has announced an unexpected collaboration that will bring together two of the most iconic franchises in the manga world. This information was given in a press release anime news network, Both companies have joined forces to develop a “manga-style graphic novel” based on these stories, slated for publication in 2026.
The alliance is part of the toy company’s strategy to expand its brand towards narrative after launching its own publishing label in 2024.Ian Ferguson, Global Publishing Director, expressed his enthusiasm: “Hot Wheels and Barbie are symbols of storytelling, creativity and inspiration for generations. This partnership with Tokyopop will allow us to explore new adventures that will captivate our fans.”
For its part, Mark Visnick, Operations Director and Editor TokyopopHighlighted: “These iconic brands add an exciting dimension to our catalogue “We are passionate about developing original stories that connect with our global audience.”
While details about the plot or characters starring in these stories are yet to be revealed, the announcement marks a bold move for both brands. In this collaboration, Mattel It reiterates its commitment to reinventing its most beloved franchises. Fans will have to wait until 2026 Discover how these new stories will lead them both to explore territories never before imagined. And maybe if they manage to stand out, it can be translated into an anime.
Through: Gr
