Twitter will have to pay a 150 million fine. Because? It used its user data for advertising purposes from 2013 to 2019
The question User data and privacy On the net it continues to hold its own, no more than we are experiencing in such a delicate time. If there are companies that behave more honestly like Apple, there are companies that have used (or still do) their consumer data for other purposes.
For example, in this case Twitter. The Federal Trade Commission and the United States Department of Justice have fined the social network for “perpetuating” it with equal fines. 150 million For illegal conduct. The platform used data for advertising purposes Between 2013 and 2019.
Twitter has used data to target ads to its users
According to what emerged from the investigation, in early March 2013 Twitter For this, users will start gaining data The purpose of advertising. Since that date, it has become necessary to enter a phone number or an email address to improve the security of accounts on social networks. This information is also useful for changing passwords, enabling two-factor authentication, and more. And more than 140 million subscribers have communicated this data Between 2014 and 2019.
It was the FTC and the Department of Justice who confirmed that the information in question was also used for targeted and ad hoc advertising. Now the company has to pay $ 150 million fine, But not only. The FTC has imposed other restrictions on social networks, such as prohibiting profits from fraudulently collected information. Allowed with alternative methods in addition to the use of two-factor authentication. Among other points, then, are the restrictions on employees’ access to data and the obligation to communicate with the FTC about data breaches.
