Apple ends up at the center of the storm again and is accused of climate washing. The new Apple Watch line by storm: What happened.
New allegations against Apple that end up at the center of a storm over allegations of climate washing. The most criticized device is the new Apple Watch line that has put the Cupertino giant at the center of the storm. So let’s look at the allegations against the US company.
For several weeks, Apple has announced the arrival on the market of its new carbon neutral products, which come with the new Apple Watch line, thus welcoming this milestone. The giant aims for all of its devices to be carbon neutral by 2030, but there are now several doubts from skeptics. Last September 12, Apple announced with great fanfare I nuovi Apple Watch is carbon neutralWith a powerful video in communicative, corporate and environmental terms.
Towards the end of the video, the company announced a goal to make all of its devices carbon neutral by the end of the decade. Tim Cook said he was ready to keep his promise to Mother Nature and a report released on September 22 just ten days later. He pointed the finger at the hi-tech giant. The Institute of Public and Environmental Affairs (IPE), a non-profit organization that has accused Apple of climate-washing, revealed this. Let us know all the details of the complaint.
Apple accused of climate washing: It’s all the fault of the new Apple Watch
IPE therefore wanted to point the finger at Apple by accusing it of climate washing. In the published letter, the Institute of Public and Environmental Affairs condemned the fact that, despite the Cupertino giant’s promises, most of its suppliers have already increased carbon emissions into the air. A paradox that would surely make the tech giant’s top management pale.
At the same time, the institute suggests that Apple relies on buying renewable energy certificates after its latest statement on net neutrality. Additionally, it is also possible that these certificates can be redesigned to make other devices. Apple can even claim this, given that the Apple Watch manufactures more certifications than the iPhone These devices use completely clean energySo there is less impact on the environment.
Apparently Apple’s response was certainly not slow to arrive. In fact, in a statement the company reiterated that iPhone 15 Pro delivery Greenhouse gas emissions are 28% lower than in 2015. Much of this achievement is due to greater use of renewable energy. Apple then reiterated that over the years it is one of the few companies that has committed itself to the environment and is ready to keep its promise for 2030. So we’ll see if Tim Cook’s mates will be able to make all his devices carbon neutral. 2030.