Apple has reached a deal with Amazon to remove competitors’ ads from its iPhone, iPad, MacBook and other product pages. According to a report from within. The deal will make search results and product pages for Apple devices cleaner than competitors.
Although Amazon still lists competing products on its search results pages for Apple products, it restricts ads placed above, below, and between results. For example, if you search for the iPhone 15 on Amazon, you’ll only see Apple products in a banner at the top of the page and another banner ad at the bottom of the page. However, when you search for competing devices like the Samsung Galaxy S23, ads for other products and services appear on the results page.
In addition to clearing Apple’s search results from within Signs Amazon is cutting back on advertising Apple product page Also. Apple product pages are relatively ad-free, except for advertisements for “related products” and items rated “4 stars and above”. The same cannot be said for the product pages of companies like Samsung, which… Often stuff With recommended items from other brands at the bottom of the page.
According to Amazon.com, the ad-free pages stem from Apple’s 2018 deal to sell its products on Amazon. from within. In an email previously released by the House Judiciary Committee, former Amazon retail executive Jeff Wilk wrote: “We understand that Apple does not want to drive searches on product detail pages or sales to competing brands on detail pages.” We understand that.” Apple doesn’t want to see product placement that recommends non-Apple products.
Apple spokesman Fred Saenz confirmed the deal edges, and explains that it restricts ads to specific Apple-related queries It’s not yet clear whether Apple will compensate Amazon for the ad space used, and if so, how much. After all, Wilk’s email to Amazon said: “Apple must buy these placements or compensate Amazon for lost ad revenue.”
Amazon’s placing of “unsolicited” ads on its marketplace is one of the behaviors cited in the FTC’s antitrust lawsuit against the company, noting that the company “earns billions of dollars from increased advertising despite deteriorating customer service.” By essentially avoiding them, Apple can gain an advantage over other Amazon retailers.
“Hipster-friendly explorer. Award-winning coffee fan. Analyst. Problem solver. Troublemaker.”