LinkedIn is adding a new product showcase element to user profiles, enabling users to highlight specific products and projects they’ve worked on in various roles, while also updating its newsletter functionality with some additional connectivity features.
First, the product list – soon you’ll be able to add products that have served as a sub-component to your experience list.
As you can see in these example screens, when you go to edit an element in your ‘Experience’ section, you will soon be able to add products that you have contributed to the organization during your time. Those links will re-link to the corresponding product page of your company profile, adding another path of discovery for your brand.
However, in order to add a product to your profile, you must first list it on your company page.
LinkedIn added product pages in 2020, as a way to help businesses display their product offers and highlight key features.
This new option is a similar extension that will give users more ways to showcase their skills, as well as help LinkedIn expand its data banks, collecting all the information about people, companies and products in the app.
This could open up new marketing opportunities through direct promotion of product pages, for example, giving LinkedIn more specific insights into the products that people work on under different job headings. This will provide users with more data points to match the relevant job startups and career paths and this additional display capability will give brands more responsibility to include product pages in their listings so that people can incorporate them into their experience.
LinkedIn seeks to further enhance its newsletter product, with a new option to include both @ mentions and # hashtags in newsletters and articles to help maximize engagement.
As you can see in this example, the functionality will work in the same way as tagging in other apps, if you type an @ or # sign the system auto-listing will probably match the entity.
Explained by LinkedIn:
“In the coming weeks, we’re going to introduce the ability to refer members and pages to a copy of an article or newsletter, enabling partners to help distribute your content further. Can include. “
Will that help improve reach?
Well, maybe, if, say, you’re referring to people who might contact your post to show their gratitude for the mention. Hashtags remain a bit of a mystery from an accessible point of view on LinkedIn, but it can add your post to relevant communities and conversations, which can have a variety of benefits.
LinkedIn initially launched its newsletter functionality late last year, leaning towards the growing popularity of direct connectivity with your audience, and so far, LinkedIn says its 28 million members have signed up to receive newsletter updates from their chosen brands and manufacturers.
Which is a fraction of its 800 million plus members, but still, many people are willing to connect more directly through the options.
Finally, LinkedIn is adding the ability for company page administrators to respond to any app post as their brand.
As you can see here, admins will now see an account switcher option when they go to respond to a post in the app.
“We know that the content of a brand is only a part of how its voice comes to life on LinkedIn, so we are introducing the ability for pages to respond to any post in the feed as a brand, whether they are mentioned or followed. Hashtags used in posts. By joining this conversation, brands can share their unique perspectives, reach new audiences and grow their followers. ”
This adds another easy way to increase brand engagement and engagement, which can come in handy when looking for ways to build brand expertise and build community.
Each update has a range of potential uses, providing more ways to share your experience and work. And with LinkedIn engagement at record heights, it’s worth considering how you can improve your connections to the app.
The profile feature products are currently an early pilot and will be available in phased rollouts in the coming months.