As part of this, the opening day of the opposition court battle Epic Games With Google, it is known that Digital store of its creators Fortnite It was not profitable five years after its launch in December 2018.
According to Epic Games Store General Director Steve Allison, this digital store did not produce enough results to be considered profitable for the company. however, Allison commented that the purpose of the platform is to growIt has effectively achieved this in recent years.
In 2018, the Epic Games Store launched as a direct competitor to Steam, Valve’s digital store. Immediately, Epic Games caught the attention of platform players, It offers a series of free games week after week. Likewise, everything possible is done to get exclusivity deals with certain companies.
Unlike Valve, which takes 30% of a game’s sales on Steam, Epic Games Store only keeps 12%. Similarly, the Epic First Run program allows developers of any size to claim 100% of revenue if they agree to have their game exclusive to the Epic Game Store for six months.
However, none of this seems to be working. Alliston’s recent statements not only make it clear that Epic Games still has a long way to go to recoup everything it has invested in the platform, but last month, Epic announced plans to lay off 830 workers, or 16% of its total workforce.. Along with this, the price of V-Bucks in Fortnite has increased.
On a related note, players clamor for Nintendo skins Fortnite. Similarly, you can learn more about Epic Games layoffs here.
Although Epic Games offers multiple advantages in its store, it seems that they cannot compete not only in the digital market, but also with everything that Steam represents as a pillar of this industry and PC. Not a battle that Epic can win.
Through: the edge