Especially when it comes to VPN apps, choosing a secure provider is crucial. Google wants to support this.
Enhanced security and transparency are the focus of the latest update to the Google Play Store. According to one Blog post The aim is to enable users to make more informed decisions about apps.
A new banner shows which VPN apps have been independently tested for security vulnerabilities. App Defense Alliance tests according to the MASA standard (Mobile App Security Assessment).
Research shows that transparent safety labeling plays an important role in consumer risk perception, building trust and influencing product purchase decisions. We believe the same principles apply to labeling and badging in the Google Play Store. An app’s data security and privacy transparency play a key role in a user’s decision to download, trust and use an app.
Successfully checked apps receive a badge for “Independent Security Testing” in the Data Security section of the Play Store. It makes it clear at a glance that the developer has prioritized security and data protection
Google provides a central overview of tested VPN apps. In the so-called App verification directory Users should find detailed technical reviews. This is intended to enable them to make an informed decision about which VPN apps to download, use and trust with sensitive data.
Google justifies this new function by saying that transparency in security and data protection plays an important role in users’ decisions. The more information provided, the more likely users are to trust apps. At the same time, developers will be motivated by rewarding high security standards.
Overall, Google intends to use innovations to enhance user security and promote a secure app ecosystem. Security and privacy will continue to be a priority on the Play Store in the future. The aim is to strengthen user trust, which is not entirely unscathed by regular malware discoveries on the Play Store.