Google has expanded its ‘All In’ Marketing Toolkit To include more Accessible marketing insights to help ensure advertisers consider accessibility within their outreach initiatives.
Explained by Google:
“People face about two million ads every year, but Many say They do not see themselves or their community being properly represented in them. Everyone deserves to feel their own feelings. As marketers, it’s our job to make sure that the stories we tell are fully included. This means making our marketing accessible so that all disabled people, 15% of the world’s population, have full access and engage with our content, products and experience.“
Google’s All mini sites Includes a range of helpful tips and notes on how to increase engagement in your marketing method across different categories.
Each segment provides an overview of key accessibility considerations for that audience, created in partnership with disability inclusion experts and influential industry bodies.
Google has now partnered with more organizations and groups to incorporate more perspectives and insights, helping to ensure that marketers are at the core of their thinking.
This is a great resource with a range of valuable, practical tips to help improve accessibility to your campaign, which can reach the maximum and play a key role in the community.
It’s worth considering in your strategic plan – you can see Google’s ‘All in’ mini-site Here.