Google has announced a significant change in sales strategy for its fitness tracker brand Fitbit, which it acquired several years ago. In a recent announcement, the company said it will stop selling Fitbit products in 29 countries. Germany was not initially affected.
The decision to stop selling is part of a strategy that… Better align Fitbit’s hardware portfolio with regional availability of Pixel products. The company recently had a new Fitbit Charge 6 (Test) Published changes affect both Hardware as well as subscription platforms From Fitbit. In affected countriesIncluding Hungary, Poland and Portugal, the new Fitbit products will no longer be sold and may No new subscriptions will be taken for the Services.
Fitbit services can still be used
Despite this change, Google insists it Existing Fitbit users will not be directly affected. Support for existing devices, including software and security updates, as well Customer service and warranty service stay in place. Existing customers can too Continue to access premium features.
We announced that we will stop selling Fitbit products in select countries to more closely align our hardware portfolio with Pixel regional availability. We remain committed to our customers and have not made any changes that affect existing Fitbit devices they already own. Existing Fitbit customers will continue to have access to the same customer support, warranties will continue to be honored, and products will continue to receive software and security updates.
Google Statement on Android Authority
Withdrawal may not be permanent
And Pixel products are not yet widely available in some regions Fitbit sales will be limited to these areas for now. The move doesn’t mean Fitbit will disappear from those markets forever. A return at a later date will be possible, but it’s unclear if Google will implement it.
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