Launched LinkedIn A new advertising campaign The goal is to highlight the strengths of the community on the platform, and how it can help guide users in their career advancement.
Campaign, which is now live in The United Kingdom, IndiaAnd Germany presents LinkedIn’s growing membership as a dinner table conversation, where users can move their seats to find the most relevant discussions with their interests.
Explained by LinkedIn:
“For many of us, the last two years of uncertainty have been a great time of reflection and a catalyst to identify what we really want out of our lives. […] Based on this feeling, our global research spends a lot of time evaluating and re-evaluating our lives and careers – 67% in the UK, 57% in Germany and 82% in India consider a new challenge this year. We are a workforce that is moving and looking for change. “
Among them, LinkedIn is offering new career discussions and opportunities, through LinkedIn events, audio rooms, email and more.
This is a good campaign, underlining the app’s growing activity – although it seems more appropriate than Clubhouse, which focuses only on topical discussions.
But LinkedIn, of course, has copied the key features of Clubhouse, while the platform is also looking at ‘record levels of connectivity’, according to a report by parent company Microsoft.
Maybe, then, LinkedIn is a place to engage in a variety of discussions, and the metaphor at the dinner table seems to be an inviting way to present social media lectures.
Even if it is not correct. Can you imagine a real dinner table discussion inspired by social media apps? Twitter will be chaotic, then you will be at the Facebook table with your family and friends and there will be a bunch of weird people at the end of Reddit.
But the main idea is interesting, especially considering career development, and it seems to be a good way to promote LinkedIn.
Note the new campaign Live now United Kingdom, IndiaAnd Germany And will run throughout June 2022 across TV, VOD and digital channels.