As it tends to short-form video trends, Meta adds new ways for users Remix relay content on InstagramWhen it has added power Create reels from your existing videos in Creator Studio.
First, post on IG – as shown in this example Lindsay GambleSome Instagram users are now being informed about a new ‘photo remix’ option when posting static photos in the app.
As Instagram explains, Remix for Photos enables users to create reels based on the content of your feed posts, which they can download themselves into their own clips. Which means people can reuse your content to their liking – but if you don’t like it, you can turn off the option in your settings.
Here’s how it looks in practice:
This is another way of responding to app content, which has become a popular usage in TikTok, the participatory nature of the platform essentially creates meme trends that enable users to offer their own benefits, as opposed to just using the latest content. .
Instagram now enables users to remix any video they see on the app, provide more inspiration for reel content – and reel is now contributing 20% of all time is spent on the appThis makes sense for Instagram to lean towards a trend where it can and add more options for real engagement.
In terms of brand usage, it can be particularly effective for inviting new product or brand announcements, enabling users to quickly share feedback via reels clips. It can also lead to some lambusting of brand announcements through the same process, but it can also be a great way to reach and engage your audience to interact with your posts.
On the other front, Metao has added its power Create reels at Creator StudiosRemix your existing videos in short clips.
As you can see in this example, posted by a Facebook marketing expert Marie Smith (And shared by Matt Navarre), Meta is informing studio users about its new process for trimming your existing videos to reel clips.
The process of creating reels and story clips using the best parts of your existing video uploads guides you through the editing process.
This is another way to help brands and manufacturers integrate into reel content – which aligns with the larger usage trend, as well as allowing Meta to show more reel content to people, as it continues to look for new ways to double in short-form. Video trends.
Indeed, a new one Strategic overview from meta It outlines how Facebook plans to make Reel more of a priority, as short-form video has become such a transformative trend in the social media space.
Such as Tom Alison, head of the Facebook app:
“Today’s type of public short-form video opens up new ways for people to create and discover content. Although Facebook’s search engine is designed to support many different formats (text, photo, video, and finally the Metaverse experience), our biggest gap today is around short-form video, and we’re integrating reels into Home, Watch, and Feed reels. I am focusing on 7 Recommendations, and groups. “
So more reels, more places – because Facebook, basically, fears that if it doesn’t keep up with evolving consumer trends, it will quickly lose relevance and user engagement.
Which is already happening. Various reports have suggested that people are now spending more time on TikTok than on the Facebook app, while TikTok’s short form, Quick Scroll Clips, is actually changing the scope of user attention and changing how people use content.
In this sense, Facebook is actually already feeling quite dated, which is why it is now working to catch TickTock once more, by displaying more reels in many more places in the app.
These new updates align with those broader trends, and will help guide users in the same direction.
Of course, there is a chance that Meta will change tack at some point and stop prioritizing reels, as has been done with other video content in the past. But again, the habitual nature of short-form video makes users feel more enduring in many ways, as they change how they interact.
It certainly wants to test more valuable brands with reels, at least, and these updates add more power to this front.