Meta has announced the launch Facebook Graph API v14.0 and Marketing API v14.0It is a back-end system that connects the meter to various devices and platforms and facilitates access to third party apps.
While Meta’s API updates can be significant by hiding, big changes are sometimes hidden within the technical vocabulary, so it’s important to stay up to date with the latest updates to make sure you don’t miss anything.
So what’s new in this release – and what does it mean for regular users?
Okay, of course, this is aligned with most developers, but there will be some stretching effects in different ways.
First off, Meta’s update As part of the data security assessment, developers need to answer questions that it first introduced Last July.
The QuestionAs mentioned above, basically ask developers if their applications will use Meta data in any negative way, such as using personal information for discriminatory purposes, or sharing Facebook user data with third parties.
An additional layer of measurement to better protect Meta from potential abuse, Meta is able to refer to developers’ answers as a way to revoke access to an app based on these parameters.
Although I find some question chains quite interesting:
‘Oh yeah, the downside of my app is that people take information from their Facebook profile and evaluate whether they use a screen reader and have been doing this for years.’
This is a fairly weak level of assurance, given that each developer will simply tick the right boxes and move on, but as mentioned, the real motivation is to give Meta a fallback enforcement position – that is, you agree to the agreement that your app Wins will not be used for this purpose.
Deeper questions will give more power to this front.
Meta’s also iA new ‘access verification’ process is being launched to identify technology providers using its platform.
“This process will require both new and existing businesses, including apps that require access to client business assets.“
This will help Meta better understand how each app is using its data and what it enables at the user’s end, with third-party management apps now needing to specifically disclose it.
In addition, Meta’s Business Manager is adding new tools that will give businesses more visibility in the app integration used to manage business assets, allowing them to quickly manage their various access points and tools. This functionality is top notch.
Meta is adding ‘transactional’, ‘marketing’ and ‘one-time passwords’ as alternatives to message templates via WhatsApp’s Business Management API and WhatsApp Manager UI, while also adding support for the setup and editing of post conversion optimization. Process
Finally, it is adding new permissible uses for both accesses Users like and post data through the Graph API.
“From today, permissible use will include parental access control and monitoring apps that analyze user preferences and the content of user posts. These apps are used by parents and guardians to identify potential risks to the safety or well-being of people under the age of 18. The apps presented in the app’s user interface are limited to young people’s social media analysis.“
This is a complex area for Meta, as it had problems with Cambridge Analytica, giving academics deep access to Facebook user data, enabling the CA team to create a psychographic system for alternative purposes.
It is unknown at this time what he will do after leaving the post.
On the other side of the coin, Meta is also removing some options, including connection targeting for ads, which enables advertisers to segment their audience based on how they relate to your business.
For example, using connection targeting, you can select an audience segment based on Linked to your page, your app and / or an event. Connections also extend to users who are friends with anyone connected to your business.
“As part of our ongoing efforts to simplify our targeting options, we are removing Connection targeting From all meta ad platforms on June 15, 2022. Prior to this date, we recommend that developers convert their existing audiences that gain connection targeting with an equivalent engagement custom audience or looklike audience. These options allow developers to target ads to users associated with their page, app and / or event.“
So Meta is basically removing the option to reach out to friends of people who are involved with your page or event, but you will still be able to reach relevant, interested visitors through its Lookalike viewer options.
The mobile app custom audience is also removing the ‘user by segment’ feature from Meta Facebook Analytics.
The changes during this period are relatively small, and the meta does not snatch any secret big updates, which happen again from time to time (especially taking a long weekend). But there are some relevant issues, which will also apply outside the developing community.
For the most part, this won’t change your Facebook or Instagram advertising strategy, but there will be some small changes to the Facebook marketing experience.
You can read more about Meta’s latest API changes Here.