Netflix account sharing: Netflix subscribers are on the rise

While Netflix has already charged a fee for account sharing in countries like Peru, Chile and Costa Rica in a test phase, customers in Germany are still exempt. But that could soon change, as Netflix does Account sharing has long been frowned upon As recently as two years ago, users who weren’t account owners were locked out as a test because a 2020 survey found that seven out of ten customers shared the cost.

When do fees start in Germany?

The amount of the fee has not yet been determined, but may be based on the testing phase in South America. There are only two to three euro equivalents due, which is why they are here in Germany 2.99 euros It is still not clear whether this amount has to be paid once or for each individual “official” account to share. In any case, the fee should be cheaper than a single subscription.

We suspect Netflix will release more details on this in the coming weeks. Also other regions where this regulation will apply – as Germany has not yet been specifically mentioned So the fee to be paid in this country is not sure. Although Netflix expects a lot of resistance to this regulation, it also expects that some users may want to subscribe on their own.

To determine whether you are sharing your account, the Platform uses the corresponding IP address, device ID, and account activity. Unless their Netflix More than two weeks away from your home Use, fee to be paid. At least in some countries it is currently possible to store up to three home addresses.

Harry and Meghan confirm more subscriptions

Incidentally, thanks to the documentary “Harry and Meghan” and the popular series “Wednesday”, Netflix was able to achieve 7.66 million subscriptions in the fourth quarter of 2022, which is very high. An increase of about four percent is equivalent to Netflix shares rose a good seven percentage points after the quarterly figures were announced, as analysts had assumed by about half.

Another driver for the streaming provider’s share price should be growth Revenue $7.85 billion May, which corresponds to a 1.9 percent increase compared to Q4 2021. But the “fat years” are over now that there’s a lot of competition in video streaming.

new “Basic subscription with ads” for 4.99 euros Per month still doesn’t seem that popular, but it’s probably a lot more profitable for Netflix than a regular basic subscription. During playback, users are shown about five minutes of ads every hour. For comparison: the basic tariff with limited resolution and only one device without advertising is 7.99 euros so far, the most expensive subscription up to 4K resolution and four devices is about 18 euros.

Co-founder passed the CEO scepter

Incidentally, there will be Reed HastingsCo-Founder and Co-CEO of Netflix, After about 25 years The “CEO scepter” is fully handed over to Ted Sarandos and Greg Peters, who will then run the streaming service. However, like the other founders, Hastings wants to join the board of directors as executive chairman.

February 1, 2023 Update:

Just yesterday, Netflix in Germany shared new account sharing rules. The corresponding entry disclosed, among other things, that the account is blocked if it is used by a person outside one’s family. However, instructions are on the streaming provider’s website Now gone again. So far, Netflix has not officially commented on the withdrawal.

One is due to the communication system against account sharing Uproar in the Netflix community. In the announced way, the streaming provider will be honest and above all, patronize those who travel a lot. The device lock in particular will be a thorn in the side of many. The following passage also caused a stir:

“To ensure your uninterrupted access to Netflix, connect to a Wi-Fi network at your primary location at least once every 31 days and stream something from the Netflix app or website.”

Netflix

If you are on vacation or working abroad for a long time, this will already cause problems. The promised activation codes don’t seem to be a solution either. Watched Netflix in the original version Unlock code For one week each, for which you had to contact support.

February 9, 2023 Update:

It’s clear now: Netflix is ​​also making inroads into Europe for the first time das account-sharing Before. inside Spain and Portugal Use outside your own household is now limited and is only possible with a standard subscription for an additional EUR 3.99 (Portugal) or EUR 5.99 (Spain). The focus is on the playback device itself, which is blocked if it isn’t Every 31 days on the home network is registered at the pre-determined main location.

Netflix deleted the corresponding support entry and has not yet restored it in Spain and Portugal, but in the future devices with an account must regularly “log in” to the WLAN or LAN at the main location: if this is not the case for 31 days, the device will be blocked according to the FAQ entry. For example, if you haven’t used the Netflix app on your cell phone for a month, you suddenly have a locked device. Then how to pick the lock is not explained.

up to date [14.02.2023]

The issue of sharing your Netflix account has been a weird mess for weeks. Netflix doesn’t seem to have taken that into account when it first introduced the “password sharing” fee Auto My infotainment system. For example, series and films on Netflix can also be enjoyed on a Tesla, which, however, has changed with account sharing rules that have been introduced in some regions. A little uncomfortable.

This is how users report Twitter And Reddit, that they can no longer use their subscription normally, even if it is not shared with other people. For example, Reddit user office_2007 wrote, “You can only watch Netflix in your garage, No more Netflix on charging stationsunless you pay extra.” It seems as if Netflix ultimately didn’t mind the new rules, which are now causing dissatisfaction among customers and potentially some terminations as a result.

up to date [20.04.2023]: Launch next quarter?

The paid account-sharing feature has already been rolled out in Spain, Portugal, Canada and New Zealand, and initial experiences are said to be promising. Accordingly, Netflix makes a list Increase new customers and additional profiles provided. In the second quarter of the year, Broad market launch Come on, the group clearly mentions a start in the US. However, it can be assumed that Europe will follow in the near future.

Must be close at present 100 million households Share their account. Accordingly, Netflix aims to increase the number of subscriptions and thus sell with restrictive measures. Most recently, the streaming provider reported that it had revenue of $8.162 billion in the first quarter. This one is equal plus 3.7 percent Compared to the previous year quarter. However, profits fell by USD 300 million. At the same time, DVD rentals will stop from September 29, 2023.

up to date [27.04.2023]: Losing customers in Spain update [27.04.2023]:

Additional fees from the beginning of the year 5,99 euros Collected when Netflix accounts are shared with others. now shows a researchThat this innovation was not really well received. Accordingly, streaming providers are around One million Spanish Netflix users Lost account sharing ban. It was said to be largely a non-paying audience. Only a third of lost customers include regular paying customers. It can be assumed that the beginning of Germany will be the same. As of now, however, it is not known when the lock will be available in the country and how much it will cost.

up to date [21.07.2023]: Netflix is ​​seeing success

Netflix recently released Business figures for the second quarter of 2023 According to the announcement, the streaming provider was able to acquire more subscribers and the number of new subscribers exceeded the cancellations. This confirms Netflix’s actions against account sharing total 238.9 million People currently subscribe to the service, which equates to about 5.89 million or an eight percent increase. Growth averaged five percent in the previous quarter.

Meanwhile, account-sharing bans have arrived in many countries, and all other countries will soon follow. The new approach is not only controversial among users, but the group says it’s a significant sales accelerator. Netflix is ​​only recognized in Germany by the Federal Association of Consumer Organizations (vzbv) for sharing payment accounts. to warn. This is because of the labeling of the order button, which is clearly not legal.

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