Smartphone sales are falling in Europe: Xiaomi is now in second place



But: Possible stabilization in Q4 due to iPhone launch

The European smartphone market recorded a 16 percent year-on-year decline in the third quarter of 2022, but slight growth in the quarter could mean stabilization. Samsung is at the top, followed by Apple in second place followed by Xiaomi.

It has not been a good year for the smartphone industry. in Third quarter of 2022 was in Europe Only 40.5 million devices were soldwhat A decrease of about 16 percent Compared to 48.4 million smartphone sales in Q3 2021. A study by Counterpoint Research Results. Counterpoint analyst Jan Striczak cited economic challenges negatively impacting consumer demand as the reason for the decline.

Build: Counterpoint Research

general Weak demand for expensive devices such as Delivery interruption in China In the lead up to the launch iPhone 14 Turned out to be weaker than initially expected. So it is Samsung continues to lead European smartphone vendor Xiaomi is in second place this time, closely followed by Apple. Xiaomi was able to overtake the former runner-up due to the absence of Samsung and Apple in the Russian market. Also Realme is seeing strong growth in Russia And it overtook Oppo as Europe’s fourth-largest smartphone vendor, benefiting from the former parent company’s weak quarterly figures.

Build: Counterpoint Research

So while the European smartphone market is in decline for the year, sales are up four percent over the second quarter of 2022. Factors include the successful launch of Xiaomi and Realme in Russia as well as the latest product launches from Apple, the full impact of which will only be seen in the fourth quarter.


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robin Kromberg … He is studying Asian Studies and Chinese at the University of Bonn and as an editor is mainly responsible for the notebook, monitor and audio equipment sections of, but also writes about new products in many other areas.

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