We are excited to announce our main agenda for the main stage and academy session for the 12th edition. #SMWLA, June 29-July 1.
Secure your pass today and save up to $ 140!
Featuring insights from Revolve, PepsiCo, Google, Hulu, Weiden + KennedyAs well as co-creators Hannah Bronfman And Louie Ajayi JonesThis year’s program is still going to be the best and you will gain effective insights into the effective marketing business under the umbrella of our annual theme, “Reincarnation”
Peek into the new sessions below and don’t wait to register, Tomorrow, Friday, April 16th This is your last chance Save 40% on your pass.
Leading with passion, advocacy, and the benefits of your brand voice
How To Create A Professional Problem: Fighting Fear With Louie Ajay Jones
Adweek and Luvvie join Ajayi Jones to unveil a conversation about how we can use the power of our own voices, both personally and professionally, for a greater good and to prove its authenticity, citing insights from his new book “Professional Travelmaker”. We can take the necessary steps. A noisy social media landscape is our word. Learn more
Turning Emotions into Business: A Conversation with Hannah Bronfman
Join Adewick in a conversation with Hannah Bronfman, founder of HBFIT, as she shares insights and tips learned throughout the evolution of her presence as a lawyer and host, how motherhood now shapes her views and strategies on social media and how influential people can make our society smaller. From racial injustice to redefining the preconceived notions of “beauty” and “health” moves forward every day to drive positive change. Learn more
The meme economy, building brands and catering to the next generation of consumers
Mem Economy with Reed Hailey
Memes have become the most culturally relevant method for digital communication. Reid Hayley, co-founder and CEO of Doing Things Media, learns how memes are applied in real-time culturally relevant marketing (new CRM) and how top meme makers (@ Sheetheadstive, @ Middle Class Fancy, etc.) create branded Join content that capitalizes on real-time trends. Learn more
Creating brands at the pace of culture
Join James Andrews, founder of Authenticated Ventures, as he addresses key questions as we navigate this next chapter, where culture is defined by where consumers are paying attention, what are you paying attention to? If authenticity is measured by credibility, how do you know when you are honoring or disrespecting Jenner and Sub-Jenner? If we are now in a broken and confusing media landscape, how do you know if your team has the right staff with the right skills? Learn more
How REVOLVE caters to the next generation of consumers
In this session, REVOLVE’s Chief Brand Officer, Raissa Gerona will explore how REVOLVE is moving into an effective marketing business, focusing on their strategies as the space continues to evolve and tips for ensuring partnerships are enhanced and long lasting. Learn more
Academy: Cultural relevance, collaboration and “influencing culture”
(Re) Evolution of Rockstar Energy Drinks
2021 is the year of innovation and revolution for Rockstar Energy. It launched its first TV commercial with Lil Baby during a pre-kick-off at the Super Bowl, and soon after announced a huge partnership with 100 Thieves. Hear from Gabe Alonso, head of PepsiCo’s digital platform and community, as he explores how the brand develops key influence partnerships to drive cultural relevance and rebuild its brand equity with a new generation of energy drinkers. Learn more
“Influence Culture”: Re-emergence of Word of Mouth Marketing through Social Media
Join Hulu’s Brand Social Head, Tatiana Holyfield, to unpack this cultural event and learn practical ways to rediscover your influential marketing strategy with credibility and authenticity. You will learn how word of mouth marketing creates a halo effect that drives Arnond Media, why an active listening strategy is integral to mastering the ‘impact culture’ and what is the power and consumer dynamics behind today’s hyper-competitive marketing landscape. Learn more
How Google is evaluating the returns of influencer marketing
Join Tobias Rausher, Google’s Global Influencer Marketing Lead, as he shares how he and his team have been able to promote the work of influential people as part of a broader marketing mix. He will also blow up Commons myths around the sale of impressions and likes as a measure structure and effect. You will learn how to prove effective marketing returns and compare performance across marketing mixes, how to think about vanity metrics vs. brand lift and how to think long-form vs. short-form. Learn more
Pen Passing: The importance of collaboration in brand partnership
In this session, join Wieden + Kennedy’s Head of Social, John Petty III and explore what modern brand partnerships need to be to succeed in Internet culture. You’ll learn how to identify the right collaboration and partnership for your brand, the reasons behind building the best brand partnership, and how to create a cultural wave and engage your audience authentically. Learn more
