"The Samsung we knew is gone" and will overtake Apple

Samsung may still be the market leader, but the younger generation may change that in the medium term.

Some circles in the industry lament Samsung Electronics’ old leadership, and the same applies to the mobile division responsible for smartphones. The current criticism of Samsung, especially coming from South Korea, is getting louder and louder. You can see Apple slowly passing by.

In general, it can be observed that Apple is currently gaining slowly and selling smartphones and smartwatches better. The younger generation is at risk of moving away from Samsung and Android altogether. And actually only Samsung is trusted to be able to do something about it.

“But Samsung is different today than before. There is no sign of innovation and the technological performance gap has narrowed compared to the competition,” the headline reads dealsite From South Korea in a new comment on Samsung’s situation.

The Galaxy brand is sick, and Samsung is falling behind even in its home country. Apple is at risk of being overtaken in additional markets because Samsung lacks the real innovation and convenience that younger buyers see more in Apple.

Samsung in particular has a problem with short tails. The new top model sold extremely well in the first few months, but then sales declined. This is why the company is responding with an FE range; The slimmed-down “Fan Edition” is intended to boost business again.

“The iPhone is something kids envy and it’s an irrational choice.”

The mood inside is no better. Which I understand, because the Galaxy Z Flip 5 and Fold 5 in particular have shown that Samsung is currently in no position to surprise anyone with great devices and improvements. Internal sales targets begin to decline.

They further analyze, ‘This year, even in terms of volume, Samsung is expected to fall behind Apple, which sells only high-end smartphones and is at risk of being overtaken in terms of shipments.’

— Revegnus (@Tech_Reve) September 22, 2023