Consumers want cyber security protection and they consider their CSP as a potential partner
Barry Spielman, Product Marketing Director, Alt
Most people are totally unprepared for cyber attacks. Most people will be affected by cyber attacks. Fortunately, most people have the ability to thwart many or all cyber attacks that target them. The problem is that they still don’t know about the defensive weapons that are starting to become available from vehicles that carry cyber attacks on their devices. I’m referring, of course, to communication service providers, or CSPs. Telecom carriers and internet providers who bring connectivity to your home, office and at your fingertips as you move around are the perfect solution to the ubiquitous cyber threat that is increasingly plaguing businesses and individuals around the world.
With cybercrime spending expected to grow at an estimated .5 10.5 trillion USD annually by 2025, compared to $ 6 trillion USD in 2021, there is no real way for criminals to spend behind cybercriminals. But fighting crime is not the most effective way to fight cybercrime. It will be much more effective to find ways to stop criminals from attacking them before they reach their target. Now, you can tell that these methods have been going on for years. But if they are effective, will the cost of cyber crime not decrease?
The truth is that cyber security solutions for regular people are missing a component that may be much less effective than they need to be. This is not to say that their technology lacks quality or features. There are many consumer cybersecurity solutions that are very good at what they do. The problem is that people either don’t use them properly, or don’t use them. It’s hard to figure out exactly why. But it’s probably somewhere in the fact that people are just busy with their lives and can’t do cyber security tasks and there are so many options available that people don’t know which one is reliable.
When it comes to cyber security solutions for large enterprises, no cost is discounted. There are teams of professionals using an array of advanced tools to block, isolate, eliminate and prevent infections and attacks. Meanwhile, consumer tools for cyber security can be as powerful and effective as most consumers lack the skills and even basic knowledge to properly protect themselves, despite having a wide selection of tools available. What’s more, regular people need to be protected from infection and attack when they are connected to their mobile network, to their home network and to the guest Wi-Fi network. They need to protect all their devices at all times.
A particular weakness comes from IoT devices in people’s homes. The number of IoT devices ranges from home appliances to surveillance devices and home automation. Each device acts as an open door for cyber criminals to attack people’s home networks. With limited CPU and memory, most IoT devices are designed for security measures with little or no power. Since passwords are often left by default, IoT devices create easy access points to the network if passwords exist, giving cybercriminals access to personal data and other digital resources. These and other vulnerabilities leave consumers vulnerable to attacks and infections.
This does not mean that regular people are not interested in protecting themselves. In a recent study by Alt and Coleman Parks Research, consumers expressed concern about virus infections (62%), loss of privacy (59%), loss of sensitive data (59%), phishing attacks (51%) and other cyber consequences. Threats In fact, they responded that they were willing to pay an average of $ 4.74 per month for a comprehensive cyber security service provided by their CSP. However, in North America, 53% of respondents said they were not investing in securing their Internet-connected devices because they did not know how to do it. In other words, consumers are concerned about cyber threats, and are willing to pay to be protected as long as it is not easy.
In the same survey, 90% of respondents worldwide said they believe their Internet providers should also provide them security when they use the Internet. In fact, 68% said they would switch providers to a more secure network. This raises the question: Where should consumers get their cyber security protection?
Based on consumer feedback, there is good reason to believe that communications service providers can provide cybersecurity security services that their customers will trust enough to subscribe and use. This can happen as long as the price is right and customers do not have to do much to take advantage of these services. As can be seen, CSPs are well positioned to provide cyber security services that can meet all the needs of their customers.
CSPs can integrate cyber security services into their network infrastructure and use the tools they already have for faster, more comprehensive provisioning of services. When the solution sits on the network, unlike the customer’s last device, it can block attacks and affect the device before it reaches the device. Network-based means the service can be ‘Zero-Touch’. In other words, people are protected without doing anything: no downloading, no installation, no configuration required. A CSP customer can simply say yes and the service is activated But if they are not a good reason for a CSP to consider offering cyber security services, they may be motivated by the possibility of generating recurring revenue from a service that has proven to be extremely popular with customers when it is offered by them. . CSP.
At ALT, we’ve seen over 50% use of the network-based cybersecurity services offered by CSP. With such numbers, a CSP can not only distinguish their brand as a security provider, they can earn a significant amount of supplemental revenue by providing cyber security services to customer mobile subscribers and home network subscribers. With solutions that provide 360-degree protection, a CSP can offer a wide range of services that protect customers wherever they are and on any device. This could be an important step towards eliminating cyber threats in the consumer market.
About the author
Barry Spielman is the director of security product marketing at Alt. Prior to joining the ALT team, Barry held marketing management positions at Networking and Cybersecurity companies, including Sixgill, Vent and Gilat Satellite Networks. He holds a BA in Political Science from Bar Ilan University, an MA in International Relations from George Washington University and an MSM in Business Administration from Boston University.
Barry can be reached online ([email protected]) and on our company’s website http://www.allot.com/
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