Want to get a better handle on TikTok and get the latest trends and changes in the app?
This can be a big help – there is TikTok Some new insights have been added For its evolution Creative Center PlatformProvides data on trending songs, hashtags, regional performance statistics, key influencers, and more.
As you can see in these screenshots, shared by social media experts Matt NavarreThe new insights provide significant research value, enabling marketers to dig deeper into the app’s top trends.
For example, tap the ‘View analysis’ prompt next to any song on this list, and you’ll get a chart mapping the popularity of that track over time, along with demographic insights into which users are involved and their interests.
(With one exception, you should check out Kate Bush’s other tracks from this time, the song tells a lot of unusual stories – ‘Cloudbasting’, for example, tells the story of a farmer who wanted to invent a machine of his own.)
You can also see trend hashtags, lists showing popularity by region.
You can also get insights into how each trend is performing in different parts of the world, as well as connect with each of the top manufacturers.
Meanwhile, the ‘Creator’ tab shows the top influencers of the app by region.
Improved insights can be great for guiding your own TikTok content approach and / or determining who you want to work with to help expand your campaigns. Or maybe you just want to examine recent trends outside of the general interest, with more information now available for your research needs.
As mentioned, these are the latest additions to TikTok Creative Center Research PlatformThe app, which includes its simple ad library, displays the best-performing ads.
TikTok has launched one New, interactive insights platform Last monthWhich enables you to use a range of filters to discover key data points in your target market / s.
In combination, there are now a variety of options for digging into the core TikTok trends, and to better understand what TikTok users are interested in at a particular time, and what is involved.
Definitely worth a visit – you can visit TikTok’s Creative Center Here.
