The world of free video games is becoming increasingly popular with every type of platform, be it streaming, social media or own platform that is entirely dedicated to the game. Over the years, Facebook has had, to name a few, free video games that increase members ‘time as well as companies’ advertising revenue.
Also Tick ​​tock, In view of the huge success that the site has received the most visits in 2021, it has decided to incorporate mini-games into its applications across different platforms, to enhance the experience available to its customers and obviously to further enhance it. Income from Advertising.
For now, the initiative only concerns Vietnam, but since TikTok has already announced its intention to expand to Southeast Asia, it is almost certain that the initiative will soon be open to other regions as well. And it suggests that the Vietnam test went well.
TikTok and Videogame: Doors open to the east, but to the west?
However, it has not been revealed yet Tick ​​tock He then wants to open the door to this initiative for the western people as well. According to a report drawn by Reuters, meanwhile, it has emerged that adding games will give TickTock a chance to earn much more with advertising revenue, a type of network based on its economic survival in this type of business.
As mentioned, Tik Tok is currently testing the presence of video games in its application. In addition to increasing advertising revenue, the inclusion of video games on social networks will also rapidly increase the time users spend on applications, which currently counts for even more. 1 billion monthly active users.
According to reports Reuters, Most of the games will be spread more widely in South Asia and the company will take advantage of the huge collection of games that are part of the catalog of the original company ByteDance. It turns out that TikTok has tested HTML5 games with other partners, including Ginga, a video game development company that is very popular on Facebook, where there are many games made by this company.
So this is certainly not the first time that such a company has decided to switch to the gaming market. After Facebook, Netflix tried a similar operation and now is the time to tick. Which, however, is still rumored in the market, with registered users deciding to do more of this operation to sell ads than to actually get involved in games.
According to market analysts, the idea is that TickTock’s advertising revenue It will be three times Before the end of the year.
