Top 6 Social Media Marketing Trends to See in 2022
Social media has evolved a lot in the last decade. From a platform for collaborating with friends and sharing their pictures, social media has now become a branding and marketing portal for businesses large and small.
Today, social media is an important digital marketing strategy for businesses to connect with their potential customers and build their brand authority. Therefore, many new trends are seen every day on social media platforms.
If you are involved with social media marketing in any way, you must keep an eye on all the fantastic social media marketing trends to stay updated. Here are the top social media marketing trends that are redefining marketing strategies in 2022:
1. Instant live video
Video marketing has been a top marketing strategy for businesses lately. But, with the popularity of platforms like Instagram, YouTube, Facebook and Tumblr, live streaming has become a real hit.
Many B2B and B2C brands are going live to communicate with their customers and understand their problems. In fact, behind-the-scenes and live chat-chats are the most widely used live video method.
Celebrities are also using live videos to connect with their fans and answer their questions in real time. Live videos were one of the most popular and trending social media marketing trends that should give you a shot in 2022.
2. Has conversational AI
Conversational AI Also now part of social media marketing. It is a dynamic strategy that combines natural language processing (NLP) with traditional software such as voice assistants and chatbots to create a high-quality user experience.
Many brands integrate their social media pages with chatbots to give their customers real-time interaction. It also helps companies reduce their customer support time and budget because they no longer need people to attend calls and solve customer questions. Also, chatbots can now solve customer queries without bothering you.
For example, Instagram lets users create AR reels using a variety of cool filters. Many brands like Coca-Cola and McDonald’s use AR Reel on Instagram to establish their brand identity and create unique content.
In addition, artificial intelligence social media monitoring tools are widely used by marketers to monitor their progress. Conversational AI-based tools provide insights from your brand’s social media profile and audience. Insightful data will help you create personalized social media marketing strategies to better engage your audience and understand their pain issues.
3. TikTok continues to grow
Despite all the security threats and global restrictions, TikTok continues to grow and grow. In 2021, it was almost 1 billion active users At TikTok.
Nowadays not only kids are making fun TikTok videos, big brands are also investing heavily in TikTok marketing. Therefore, if you are not on TikTok in 2022, you could miss out on a lot of great business opportunities.
4. Further use of transient content
Hack what transient content?
Transient content is something that is short-lived, such as Instagram and Facebook stories. Stories can disappear within 24 hours, but they allow brands to pop up and engage with their customers’ profiles.
So, brands use innovative ideas to promote their products and create stories to establish personal relationships with their customers.
5. Influential marketing is anger
Influencer marketing is not a new social media marketing trend. But, in the coming years, this marketing trend will explode.
According to a ReportInfluential marketing will grow by 24.1 billion in 2025, up from just 6 billion in 2022. In a short span of five years, the industry will grow at a CAGR of 32%.
So, if you haven’t yet partnered with popular influencers in your industry, do it now before collaborating with your competitors.
6. Twitter trusted
Where Instagram, Facebook and Pinterest are used for entertainment purposes and for healthy chat, Twitter is used to share serious issues and discuss global issues.
Twitter is one of the platforms where the latest news is breaking nowadays. From political leaders to celebrities, everyone uses Twitter to share their thoughts on current issues. Therefore, if you want to establish your brand as trustworthy and revolutionary, then Twitter is the social media platform that you should explore.
Let’s rule social media!
There you go, man! We have shared some breaking social media marketing trends for 2022 Whether it’s conversation AI or influencer marketing, social media marketing is evolving significantly.
You can’t have a digital presence today without social media marketing. So, follow all the recent social media marketing trends and keep improving your business in the coming days.