after a year Elon Musk will achieve Twitterwhich is now called XAt $44 billion, traffic to the once-essential social media platform has declined significantly, according to a new analysis by a digital marketing firm. similar webIn the latest sign of many is that mandate musk as CEO It has been a burden.
Comparing this year’s September with last year, global traffic fell by 14 percent, while its advertising portal X Businesses looking to advertise on the website also dropped 16.5 percent, it reported similar web. The United States, which accounts for about a quarter of the traffic X, recorded a 19 percent decrease in the same period. Other major markets such as Australia and France also saw declines of 17.5 percent and 13.4 percent respectively.
Its mobile version X It experienced a significant decline in traffic, with a 17.8 percent drop compared to the previous year.
curiously, similar web The account mentioned musk inside X And his posts experienced the opposite trajectory with a 96 percent increase in traffic, an astonishing statistic, which makes sense, since he’s the unlikely king of this online fiefdom, known for adjusting the website’s algorithm to let users see your tweets first.
For some, it’s clear why X Traffic numbers have dropped since the acquisition musk. Its endurance musk Far-right trolls and conspiracy theories have siphoned away users and advertising dollars. It doesn’t help that musk Be yourself often the biggest provocateur on the website.
Apart from a gallery of unbalanced conspirators, this summer was a chaotic time Twitter Quantity is limited Tweet People who can read in a day, or boring twists when musk It has changed its name Twitter A X.
The list goes on. But the latest problem to hit the website is that it is no longer the go-to place for breaking news, including the latest explosions Israel y Gaza Highlight its shortcomings. Misinformation abounds out there, and it’s become more difficult to understand who to trust now that someone can buy a blue check mark.
The whole situation is sad for users, not to mention anyone who values truth over lies.
Editor’s note: I haven’t left the platform because that’s where I have the most followers and it hurts me so much that I’m waiting for this ship to sink completely. There is no doubt that Elon Musk lives in another reality where buying a social network is the childish wish of a billionaire. I wonder if he will sell the company at some point or if he just disappears, he doesn’t seem like a guy who can admit defeat or not being right about something.